Huo, Y., & Phanniphong, K. (2026). Digital transformation and customer orientation in manufacturing enterprises: A dynamic capabilities perspective. International Journal of Advanced and Applied Sciences, 13(5). https://doi.org/10.21833/ijaas.2026.05.016
Inmor, S., Na-Nan, K., Phanniphong, K., Niangchaem, L., Varua, M. E., Ouppara, N., Jaturat, M., & Jaturat, N. (2026). Unlocking economic potential: Digital transformation, business resilience, and Thailand's local digital economy. Social Sciences and Humanities Open, 13, Article 102553. https://doi.org/10.1016/j.ssaho.2026.102553
Wiroonrath, S., Phanniphong, K., Inmor, S., & Na-Nan, K. (2026). Green leadership in the food industry influences performance through resilience and environmental dynamics. Discover Sustainability, 7(1), Article 18. https://doi.org/10.1007/s43621-025-02329-9
Chanchonyut, U., Chaivirutnukul, K., Phanniphong, K., & Somnuk, S. (2025). Model of Factors Affecting Competitive Advantage in the Media and Publishing Industry in Thailand. Electronic Journal of Open and Distance Innovative Learning : e-JODIL, 15(1), 131–144. https://so01.tci-thaijo.org/index.php/e-jodil/article/view/273832
Inmor, S., Na-Nan, K., Phanniphong, K., Jaturat, N., & Hirnšal, M. (2025). Unveiling the metaverse: The mediating role of social interaction in enhancing tourism experiences. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), Article 100461. https://doi.org/10.1016/j.joitmc.2024.100461
Marg-Amar, K., Phanniphong, K., & Chayakornsopit, P. (2025). Responsiveness and attitudinal change on agricultural cooperative firm's officers (ACOs) to technological disruption of jasmin rice business of Thailand. RMUTT Global Business and Economics Review, 20(2), 99–111. https://doi.org/10.60101/rmuttgber.2025.287828
Inmor, S., Na-Nan, K., Phanniphong, K., Jaturat, N., & Kůstka, M. (2025). The role of smart green tourism technologies in shaping tourist intentions: Balancing authenticity and sustainability in natural tourism. Environmental Challenges, 19, Article 101171. https://doi.org/10.1016/j.envc.2025.101171
Juicharoen, N., Na-Nan, K., Inmor, S., Phanniphong, K., & Wang, X. (2025). Driving sustainability in emerging economies: Leadership, culture, and knowledge management in environmental performance. International Journal of Information Management Data Insights, 5(2), Article 100381. https://doi.org/10.1016/j.jjimei.2025.100381
Na-Nan, K., Phanniphong, K., Jaturat, N., Jaturat, N., & Jaturat, M. (2025). The influence of person-organization fit on employee engagement: Psychological contract as a mediating effect in Thailand's logistics industry. Acta Psychologica, 254, Article 104756. https://doi.org/10.1016/j.actpsy.2025.104756
Phanniphong, K., & Na-Nan, K. (2025). Development and validation of a factor analysis-validated comprehensive scale for measuring innovative work behavior. Sustainable Futures, 9, Article 100704. https://doi.org/10.1016/j.sftr.2025.100704
Phanniphong, K., Wiroonrath, S., Li, B., & Na-Nan, K. (2025). Top management commitment and organizational culture in enhancing green innovation in the context of environmental regulations in Thailand. International Journal of Sociology and Social Policy. https://doi.org/10.1108/IJSSP-03-2025-0209
Xu, Y., & Phanniphong, K. (2025). The impact of organizational commitment on innovative work behavior in TCM universities: A social-psychological driving mechanism perspective. Environment and Social Psychology, 10(7), Article 3882. https://doi.org/10.59429/esp.v10i7.3882
Zhong, S., Peng, Q., Zhang, F., Lin, W., & Phanniphong, K. (2025). Lung cancer pathological image classification using spatial-channel attention (sca) mechanism. International Journal of Advanced and Applied Sciences, 12(11). https://doi.org/10.21833/ijaas.2025.11.003
Dathpong, W., Phanniphong, K., & Sombat, P. (2024). The guidelines for business operation development in the gigital age of the film and video industries in Thailand. Arts of Management Journal, 8(1), 207–225. https://so02.tci-thaijo.org/index.php/jam/article/view/267871
Mairieng, N., Chaykornsopit, P., & Phanniphong, K. (2024). Causal relationships that influence the success of electronic commerce businesses in the era of gigital transformation. Arts of Management Journal, 8(2), 200-215. https://so02.tci-thaijo.org/index.php/jam/article/view/268751
Cheng, L., & Phanniphong, K. (2024). Structuring and empirical validation of a creative activity chain model for innovation in sustainable infrastructure development. Journal of Infrastructure, Policy and Development, 8(11), Article 8669. https://doi.org/10.24294/jipd.v8i11.8669
Hu, P., & Phanniphong, K. (2024). The influence of virtual community platform attributes on Chinese luxury consumers’ purchase intention: The role of policy innovation in digital infrastructure. Journal of Infrastructure, Policy and Development, 8(11), Article 7695. https://doi.org/10.24294/jipd.v8i11.7695
Meng, X., Phanniphong, K., & Cheng, W. (2024). The mechanism of brand crisis influence on consumer purchase intentions in the context of green development. Journal of Infrastructure, Policy and Development, 8(9), Article 6561. https://doi.org/10.24294/jipd.v8i9.6561
Na-Nan, K., Phanniphong, K., Niangchaem, L., & Ouppara, N. (2024). Validation of an organizational sustainable development questionnaire: Exploring dimensions and implications. Sustainable Futures, 7, Article 100221. https://doi.org/10.1016/j.sftr.2024.100221
Niangchaem, L., Na-Nan, K., & Phanniphong, K. (2024). Development and validation of a scale for measuring organizational behavior: A comprehensive approach. International Journal of Advanced and Applied Sciences, 11(2). https://doi.org/10.21833/ijaas.2024.02.003
Phanniphong, K., Na-Nan, K., Asavanatthakorn, N., & Chuen-u-ra, K. (2024). Job stress matters: Understanding how job stress moderates the relationship between person-environment fit and innovative work behavior in the Thai food industry. Acta Psychologica, 250, Article 104513. https://doi.org/10.1016/j.actpsy.2024.104513
Phanniphong, K., Niangchaem, L., Na-Nan, K., & Arunyaphum, A. (2024). Unraveling the complexity of cyberbullying: Development and validation of a comprehensive questionnaire. Transnational Corporations Review, 16(3), Article 200073. https://doi.org/10.1016/j.tncr.2024.200073
Phanniphong, K., Wiroonrath, S., Niangchaem, L., Na-Nan, K., & Thammarakkitanon, V. (2024). Exploring the moderating role of job stress on the relationship between ethical leadership and employee job performance. Journal of Infrastructure, Policy and Development, 8(8), Article 4338. https://doi.org/10.24294/jipd.v8i8.4338
Wiroonrath, S., Phanniphong, K., Somnuk, S., & Na-Nan, K. (2024). Impact of leader support on open innovation: The mediating role of organizational culture, intellectual property, and collaboration. Journal of Open Innovation: Technology, Market, and Complexity, 10(3), Article 100333. https://doi.org/10.1016/j.joitmc.2024.100333
Li, Y., Phanniphong, K., & Xu, G. (2023). Examining the effect of agile project management on aligning the characteristics traits of e-commerce live broadcast anchors with consumer loyalty. Journal of Modern Project Management, 11(2). https://doi.org/10.19255/JMPM03208
Nasa-Ngium, P., Nuankaew, W. S., Phanniphong, K., Jeefoo, P., & Nuankaew, P. (2023). Predictive models for dropout rates affected by COVID-19 using classification and feature selection techniques. International Journal of Engineering Trends and Technology, 71(7). https://doi.org/10.14445/22315381/IJETT-V71I7P233
Phanniphong, K., Nuankaew, W. S., & Nuankaew, P. (2023). Poster: Predictive model for the clustering of academic achievement for bachelor of business administration students by majority voting technique. Lecture Notes in Networks and Systems, 763 LNNS. https://doi.org/10.1007/978-3-031-42467-0_59
Phanniphong, K., Nuankaew, W. S., Nasa-Ngium, P., & Nuankaew, P. (2023). Hybrid learning model analytics to predict learning style behavior clusters of post-COVID-19 learners in higher education. International Journal of Engineering Trends and Technology, 71(12). https://doi.org/10.14445/22315381/IJETT-V71I12P219
Phanniphong, K., Nuankaew, W. S., Teeraputhon, D., & Nuankaew, P. (2023). Contextual academic achievement analysis affected by COVID-19 pandemic of higher education learners in Thailand using machine learning techniques. Smart Innovation, Systems and Technologies, 324. https://doi.org/10.1007/978-981-19-7447-2_15
Wongsuwan, N., Phanniphong, K., & Na-Nan, K. (2023). How job stress influences organisational commitment: Do positive thinking and job satisfaction matter?. Sustainability (Switzerland), 15(4), Article 3015. https://doi.org/10.3390/su15043015
Zhang, Y., Phanniphong, K., & Li, P. (2023). Corporate greening initiatives and management governance: Analysing their impact on project performance and stakeholder engagement. Journal of Modern Project Management, 11(2). https://doi.org/10.19255/JMPM03209
Xu, Y., Sun, J., & Phong, K. P. (2022). Research on teaching resource reform of innovation and entrepreneurship education for business administration specialty. Educational Administration: Theory and Practice, 28(3). https://doi.org/10.17762/kuey.v28i03.484
Nuankaew, P., Nasa-Ngium, P., Phanniphong, K., Chaopanich, O., Bussaman, S., & Nuankaew, W. S. (2021). Learning management impacted with COVID-19 at higher education in Thailand: Learning strategies for lifelong learning. International Journal of Engineering Pedagogy, 11(44). https://doi.org/10.3991/IJEP.V11I4.20337
Nuankaew, P., Nuankaew, W., Phanniphong, K., & Bussaman, S. (2020). Students disruption in business computer at the University of Phayao, Thailand. 2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering, ECTI DAMT and NCON 2020, Article 9090698. https://doi.org/10.1109/ECTIDAMTNCON48261.2020.9090698
Nuankaew, P., Nuankaew, W., Phanniphong, K., Fooprateepsiri, R., & Bussaman, S. (2020). Analysis dropout situation of business computer students at University of Phayao. Advances in Intelligent Systems and Computing, 1134 AISC. https://doi.org/10.1007/978-3-030-40274-7_42
Nuankaew, W., Phanniphong, K., Bussaman, S., Teeraputon, D., & Nuankaew, P. (2020). Mentoring model in an active learning culture for undergraduate projects. Advances in Science, Technology and Engineering Systems, 5(4). https://doi.org/10.25046/AJ050495
Nuankaew, P., Nuankaew, W., Phanniphong, K., Imwut, S., & Bussaman, S. (2019). Students model in different learning styles of academic achievement at the University of Phayao, Thailand. International Journal of Emerging Technologies in Learning, 14(12). https://doi.org/10.3991/ijet.v14i12.10352
Nuankaew, P., Teeraputon, D., Nuankaew, W., Phanniphong, K., Imwut, S., & Bussaman, S. (2019). Perception and attitude toward self-regulated learning in educational data mining. 2019 6th International Conference on Technical Education, ICTechEd6 2019, Article 8790875. https://doi.org/10.1109/ICTechEd6.2019.8790875
Nuankaew, W., Nuankaew, P., Teeraputon, D., Phanniphong, K., & Bussaman, S. (2019). Perception and attitude toward self-regulated learning of Thailand's students in educational data mining perspective. International Journal of Emerging Technologies in Learning, 14(9). https://doi.org/10.3991/IJET.V14I09.10048
Phanniphong, K., Nuankaew, P., Teeraputon, D., Nuankaew, W., Boontonglek, M., & Bussaman, S. (2019). Clustering of learners performance based on learning outcomes for finding significant courses. ECTI DAMT-NCON 2019 - 4th International Conference on Digital Arts, Media and Technology and 2nd ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering, Article 8692263. https://doi.org/10.1109/ECTI-NCON.2019.8692263
Nuankaew, P., Nuankaew, W., Phanniphong, K., & Bussaman, S. (2018). Mobile applications for the prediction of learning outcomes for learning strategies and learning achievement in lifelong learning. Advances in Intelligent Systems and Computing, 716. https://doi.org/10.1007/978-3-319-73204-6_45
Phanniphong, K., Nuankaew, P., Teeraputon, D., Nuankaew, W., Tanasirathum, P., & Bussaman, S. (2018). The distinction learning style in learning outcomes of the secondary school learner. TIMES-iCON 2018 - 3rd Technology Innovation Management and Engineering Science International Conference, Article 8621778. https://doi.org/10.1109/TIMES-iCON.2018.8621778
Bussaman, S., Nuankaew, W., Nuankaew, P., Rachata, N., Phanniphong, K., & Jedeejit, P. (2017). Prediction models of learning strategies and learning achievement for lifelong learning. Proceedings of 2017 IEEE International Conference on Teaching, Assessment and Learning for Engineering, TALE 2017, 2018-January. https://doi.org/10.1109/TALE.2017.8252332
Nuankaew, W., Nuankaew, P., & Phanniphong, K. (2017). Lifelong learning application: Mobile application to promote lifelong learning and introduce educational institutions. Advances in Science, Technology and Engineering Systems, 2(3). https://doi.org/10.25046/aj0203194
Pupara, K., Nuankaew, W., & Nuankaew, P. (2017). An institution recommender system based on student context & educational institution in a mobile environment. 20th International Computer Science and Engineering Conference: Smart Ubiquitos Computing and Knowledge, ICSEC 2016, Article 7859877. https://doi.org/10.1109/ICSEC.2016.7859877
